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The Bliss Point

Science and nature have long held the key to life’s unanswered questions. One of these questions, when it comes to food and nutrition, is why do some foods taste incredible to us and leave you wanting more, whilst others do not? This is all down to something that food experts refer to as the ‘Bliss Point'. The ‘Bliss Point’ of the taste of a food is due to the amounts of key ingredients contained within it – in particular the salt, sugar and fat content. These ingredients optimise the palatability and sensation of the food we are tasting and give us cravings to seek out and eat desirable foods. Pioneering research into this topic carried out by Howard Moskowitz, an American market researcher...

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